G LOOMIS NRX+ & IMX Pro Launch

G Loomis tasked us with creating a series of short films to highlight three new specialty fly rods in their lineup. From chasing giant tarpon through the pristine flats around Key West, to hunting picky winter trout in the Rocky Mountains, to running through the mud in search of Michigan smallmouth bass we put these new tools in the hands of their fishiest ambassadors and let them go to work.