LIMAVADY
Starting in 2022, we have worked with Limavady to increase brand awareness and refine their target audience. We accomplished this by carefully curating a list of macro and micro influencers in the outdoor industry to represent the brand.
Together, we launched a campaign focused on millennial dog owners who would gather together to celebrate the little things in life. We helped host and plan a handful of dog parties, three giveaways, and a collaboration with the Best Friends Charity. Once the target audience was refined, we worked with Limavady on implementing their DTC online sales strategy.